How do I translate a website? That is one of the first questions you should ask yourself if you want to internationalize your company. There is no question that a brand's website needs to be translated. In today's globalized, interconnected world, having a multilingual website gives you visibility everywhere.
All audiences want to find the information they’re looking for in their native language, and this accessibility is often a determining factor in the choice of one website over another.
A brand's digital presence is essential, and it also needs to be dynamic. The content in the different sections of a website needs to be changed and updated constantly, and the way to simplify the process is through a CMS (Content Management System).
As you may already know, CMS is software that makes site management accessible, without having to use different programming languages.
In the CMS you can easily create and edit content and add audiovisual material, so you can focus on your brand strategy without operational stumbling blocks.
Translating content is absolutely essential for the brand internationalization. To ensure good results, all site content and elements need to be translated and localized in the different languages so that they're perfectly integrated into the culture and idiosyncrasies of the different target audiences.
It also needs to be done so that the look and feel of the brand is the same in all locations. In other words, the brand style must be maintained regardless of the language in which the content of your website is read.
By using translation plugins, your website and your brand will be globalized while maintaining its corporate spirit.
The best option for translating an Adobe CMS website is through an Adobe Experience Manager plugin (AEM). The benefits are obvious:
When choosing a translation plugin for your website's Adobe CMS, consider the following points:
We hope we've cleared up any questions or concerns you may have about how to translate a website. At Linguaserve, we offer you the most complete automated solution for managing your translation project, backed by our experience and quality certification.