Key aspects of today’s sports translation

Sports translation has emerged as a specialized field of growing importance. The world of sports as a whole, and specific sports disciplines in particular, has transformed into a genuine mass phenomenon, generating substantial financial gains and captivating millions of people.

The final of European Champions League or the “Clásico”, the clash between Real Madrid and FC Barcelona, both from the world of soccer, rank among the most widely watched events in the world. Other major events like American football’s Super Bowl, the Formula 1 World Championship, and the Grand Slam tennis tournaments, which draw participants and viewers from across the globe, underscore the crucial connection between translation and sports. This connection ensures that diverse audiences can engage with a wide array of content.


Who requires sports translation and for what purposes?

Individuals, businesses, and institutions rely on sports translation services in their day-to-day operations, spanning various domains:

  • Federations and clubs
  • Athletes
  • Sports agents
  • Media organizations managing sports content
  • Audiovisual production companies
  • Advertising agencies
  • Sponsors
  • Specialized sports publications
  • Manufacturers of all types of sports equipment
  • Companies dedicated to sports and recreation activities


These various entities interact with each other and with their audiences, both on a national and international scale, through numerous events and activities where sports translation plays a vital role. Here are a few examples:

  • Translating club and federation press releases.
  • Translating statements from official public and private entities concerning the organization, legislation, or supervision of sports events.
  • Translating websites, blogs, and social media content for clubs and sports entities.
  • Translating press articles, both physical and digital.
  • Translating brochures and promotional merchandising material.
  • Providing interpretation services for press conferences, player presentations, sporting events, galas, and more.

Partnering with a translation agency opens the door to a wide range of tasks typically needed in the sports industry, from translating contracts to event presentations. Additionally, it offers the potential to cut costs through personalized automation of numerous translations, all while maintaining a human team to ensure quality by overseeing the appropriate review processes.


Key aspects of sports translation

In addition to being proficient in both the source and target languages, experts in sports translation need to possess specific training and resources. These include:

  1. Comprehensive understanding of the sports terminology pertinent the translation, as each sport boasts its distinct vocabulary and expressions.
  2. Proficiency in using glossaries related to the sporting discipline of the content being translated. This encompasses technical terms, maneuvers, plays, and linguistic borrowings from other languages.
  3. Expertise in diverse translation styles to meet client needs. The tone and style of translation differ according to whether it is a press release, promotional content, a legal document or regulatory text.

Sports translation is a vital necessity for businesses, clubs, and sports organizations. If this is your case, reach out to us, and we will craft a translation service that perfectly suits your needs.