How to internationalize an e-commerce business in the COVID era

internationalize an e-commerce business
By July 6th, 2022 | ecommerce | 0 Comments

Are you thinking of internationalizing your e-commerce business? Undoubtedly, this is one of the best times to do it. In the midst of the COVID era, consumers are increasingly turning to online shopping.

Convenience, attractive prices and an incredible assortment of products are the main advantages that many had already discovered and that with the pandemic have convinced the majority.

The boom of online shopping is unstoppable and is expected to continue. During 2021, 2.14 billion people shopped digitally and it is projected to reach 4 billion shoppers by 2025. Undoubtedly, these figures are dizzying.

What to consider when internationalizing an online store

Technological progress and globalization have opened up markets as never before. If you have an e-commerce business, you can sell anywhere in the world or, better said, internationalizing an online store opens the opportunity for billions of people to find you and get to know your products and services.

When internationalizing an e-commerce business, it is important to keep in mind that it is not only about being, but also about how you are. In this way we make the difference with the competition, offering a complete shopping experience that builds user loyalty.

These are the premises to achieve it:

  1. Translate product data sheets. It is essential to present products in an attractive way, adapting the information sheets to the language and culture of the different markets in order to gain the trust of Internet users. If you want to turn users into customers, they must be able to understand what you are offering them.
  2. Support customers throughout the entire purchase process. By professionally translating an e-commerce business website (adapting all the elements: sizes, currency, payment methods, etc.), you make the user perceive the site as their own from the moment they enter until the end of the purchase process. A good localization service generates confidence in the brand.
  3. Achieve good web positioning. It is not enough to sell good products to be found. A complete translation work for a new market includes linguistic, cultural and technical aspects, and, of course, a perfect knowledge of the target market to find the best keywords to achieve a good position in search engines.
  4. Taking care of the image. It is essential to avoid errors between images and their descriptions in any of the languages offered. Collaborating with a translation agency that accredits a quality assurance system guarantees a complete cross browser testing capable of detecting any negative incident and resolving it.

As you can see, there are many aspects to take into account when internationalizing an e-commerce business, and taking care of communication is one of the main ones. A good translation service for e-commerce businesses is the best ally so that Internet users feel comfortable on your website and have a satisfactory shopping experience.

By having a team of specialized translators to internationalize an e-commerce business, you will have a great advantage to take your products anywhere in the world.

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