The eventual success of an e-commerce website depends on a wide range of factors related to the initial design of the business, the structure of the website, the marketing strategy, and the customer support system. Nevertheless, there are basic elements in all areas that can cause a business to lose customers, lose sales, and cause a project to fail.
1. Non-existence of market studies
Don't underestimate market studies and competition studies before and during the rollout of your e-commerce business. Without them, you won’t be able to create a unique project that is different from the rest. It is the starting point for getting to know your target audience and establishing the strategies that match your needs to internationalize your online store.
2. Lack of information
E-commerce businesses need traffic on their websites to survive. Accordingly, it is essential to develop interesting content that attracts users (potential customers) with detailed product descriptions, an ongoing blog linked to the store, and newsletters.
You need to offer exhaustive product descriptions that are optimized for search engines. It is fundamental that the description is completely adapted to the language and idiosyncrasies of the region.
3. Poor user experience
An online store should guide its structure and content to an overriding objective: providing an excellent user experience. Hence the importance of usability and accessibility. Users and shoppers must be able to browse hassle-free and as quickly as possible on their way to their objective. Boost imagery, functionality, and mobility.
Offer customers the opinions of shoppers from all regions where the product is sold. It has been shown that 95% of consumers look to reviews for support before making a purchase. Keep this in mind!
4. Outdated marketing with no personality
Current marketing is founded on the emotional connection between brands and buyers. For this reason, it is fundamental to develop strategies based on nurturing a relationship with customers through resources like social media.
Localization is a basic tenet. Together with a translation and adaptation of the content, it is the perfect tool to help you to attract and create new customers in different countries or regions.
5. Poor translation of the e-commerce website
One of the most important goals of any online store is to use the Internet to move beyond its borders and expand its products to all corners of the globe. Accordingly, it is crucial that you speak the language of your target audience by means of localizing your content.
Not only do you have to correctly translate the content, you have to tailor it to the culture and customs of the country or region. This generates trust, peace of mind, security, and a sense of closeness with customers.
The translation of an e-commerce website not only affects information related to products, but also all content related to the purchase process, returns, shipping, and website commands.
If you take care of these five elements, your e-commerce business will be much more likely to succeed.