Millennials are setting the trends in e-commerce, a sector which has grown by 700% in Spain over the past decade. In this sense, 2020 will be the year of e-commerce on mobile devices, of new technologies like artificial intelligence, and of innovative experiences for users.
What are the e-commerce trends this year?
Innovations in e-commerce are progressing at lightning speed. If you want to prosper, you need to adapt your business to the trends being set by consumers and to the new wave of technology.
MOBILE PAYMENTS, A MUST-HAVE SERVICE
Does your online store offer mobile payments? If not, we recommend getting on board, as implementing a mobile payment option has optimized the conversion rate of the most demanding online stores. Although not yet widely established in e-commerce, NFC already has a regular presence in physical stores, so it’s safe to assume that the change is coming.
The reign of voice searches
The arrival of voice searching in homes, as well as the remarkable increase in voice software, will take over the habits of users. According to a study by Capgemini, in certain scenarios, consumers prefer interacting with a virtual assistant over interacting with a person.
THE CHATBOT REVOLUTION
The development of artificial intelligence will be key to solidifying the use of chatbots in the customer support field — a trend that will only continue to grow. We suggest thinking about implementing these programs in your customer service, since they also allow you to collect information through Big Data.
VIRTUAL REALITY FINDS ITS WAY INTO THE SHOPPING EXPERIENCE
The incorporation of virtual reality into the shopping experience comes in the form of virtual displays and fitting rooms. In essence, these virtual shopping experiences allow users to “try on” sunglasses or even garments. Now is the time to see if it is valuable for your users, online shoppers, and even brick-and-mortar stores.
ARTIFICIAL INTELLIGENCE AND MACHINE LEARNING ENRICH THE EXPERIENCE OF YOUR CUSTOMERS
We find ourselves in a space in which new technologies capable of optimizing the online shopping experience are coming forward. These technologies enrich the experience of your customers, offering discounts or suggesting products that may also be of interest, in addition to processing the huge amount of data your e-commerce business generates.
Why is it so important to translate your e-commerce website?
In the digital era, it is more important that your website instill confidence and security in your users than having the most competitive prices. Potential customers make decisions based on spelling errors or how in-depth the information on your product sheets is.
Likewise, if you consider that 50% of shoppers do not make a purchase if the website is not available in their own language, you can see just how important it is to translate your e-commerce website. Take a look at the most important languages in the business world for more information.
The e-commerce trends this year are coming in the form of mobile devices and creating innovative experiences for your customers. One of the best ways to stay on top of the trends is by translating your online store.