Video game localization is an indispensable element in the development of gamer projects. The profitability of the sector's top markets is a great opportunity to internationalize your product in a sector that continues to grow year after year.
The video game market is one of the least affected by the economic consequences of the COVID-19 pandemic. Even the shortage of software supplies that arose with the revival of world markets has not affected the gamer industry as much as anticipated.
During 2020 and 2021, the industry experienced a dramatic rise in sales globally, as confinements and mobility bans led to mass consumption of video games.
After this boom, the industry feared that the lack of supplies and the resulting delay in the launch of new titles would be an obstacle to matching these figures. However, the third quarter of 2021 confirmed that growth was continuing.
The numbers prove it. According to the video game market study from Statista Digital Market Outlook, the sector had approximately $156 billion in global revenue in 2021 and the forecast for 2022 is in excess of $175 billion.
The analysis of the sector reveals two main characteristics:
These are the five most important markets in the sector:
Half of all global video game industry revenue in 2021 came from the Asia-Pacific region. The mobile gaming market accounted for 52% of the total.
Given the figures and the markets that generate them, it is easy to decide which are the most profitable languages to request from a video game localization agency.
These languages lead the video game translation rankings:
Not surprisingly, video game and software localization services are among the most in-demand. With more than 3 billion players, video game translation is a must for developers.
Video game localization companies take care of all the necessary processes, from linguistic and cultural adaptation to software localization. It is a complex task that must be completed by native translators who are specialized in the sector.
At Linguaserve, we are experts in video game localization, and we have the human and technological resources necessary to take your project to an international level.