Multimedia translation is a growing solution worldwide. By translating your video to another language viewers from other regions who speak different languages will be able to understand and enjoy your content, thus boosting your audience. Nevertheless, keep in mind that adding subtitles in any language is not only for people who speak another language, it is also useful for persons with hearing impairment. Accordingly, providing this service could increase your views.
To start, you should decide the format of your video translations: voice-over, dubbing, subtitling, or some combination of these techniques.
Para comenzar, debes decidir en qué formato vas a hacer la traducción del vídeo: voces en off, doblaje, subtitulado o una combinación de estas técnicas.
The reason subtitles work so well in movies is because they don't get in the way of the performance. You might consider this option if the characters or speakers need to appear in the pictures. On the other hand, in certain circumstances, a voice-over allows viewers to focus on the footage rather than reading the text on the screen, which can be very important for videos with a strong visual component.
Tools for subtitling videos
As YouTube currently offers the option of automatically generating subtitles, it may be reasonable to think that video translation is a rather simple task. By translating this type of metadata, viewers who speak other languages can find your videos in search results, increasing your videos’ ability to be found and their organic reach naturally.
However, the results provided by this translation and subtitling software can be quite disappointing, and, while it may be of help to some users who do not fully understand the language, it can lead to misunderstandings. Indeed, the results are far from professional; it may be of use on an individual level, but not for a company searching to get its message out.
Another potentially useful tool is the Google Translate extension for Chrome. This tool allows you to highlight a portion of text and translate it into another language, or even translate an entire page if you want. But that's not all you can do. Thanks to a new feature, you can now translate video in real time.
Hire professionals
If you’ve ever used technology to translate content, you’ll know it is far from precise. Translating a video is a complex process that normally requires a full team of experts in languages, audio, and imagery to convert the footage into a video suitable for multilingual audiences.
For each language you translate your video into, you’ll need a specialized translator for the selected language pair. Search for translators who have mastered the source language of your content and the target language. Never translate your content from English to French and then French to Spanish, for example, as this can cause information to be lost.
Lucky for you, translating a video into another language becomes easier when you work with a team of professionals. This will accelerate the process and will help you to solidify a good reputation for your business internationally. Don’t hesitate to contact Linguaserve for the result you want for your project.
