If you're thinking about creating a mobile app for your e-commerce business, you’re probably wondering if you translate the app as you would a website. This is a reasonable question when you consider the importance of mobile apps in e-commerce. Different studies show that one-third of customers make purchases using their smartphones or other mobile devices, and, while a responsive version of a website is suitable for an occasional purchase, apps offer many advantages.
Apps have become a quick and secure way to make purchases. They are the ideal resource for dissemination and advertising and an unparalleled tool for reaching the customer. They give users quick access to your catalog without the need to use search engines and improve your strategy for customer loyalty and customized user experience. When the app is installed on a person’s mobile device at all times, they are more likely to make another purchase.
In this sense, it is essential that you translate your app if your goal is to reach a growing number of consumers and boost the internationalization objectives of your brand.
When translating mobile applications you need to take several factors into account due mostly to the peculiarities of this type of platform:
Translating applications is both a a necessity and a challenge for e-commerce. It is a clear-cut way to reach mobile users in all the countries you are targeting.
Get the support of an experienced specialist translation agency to translate your apps, taking into account all the tools you need to avoid mistakes that could damage sales and your company's image.